Yong Choi
LEAD DEVELOPER
Yong Choi is a results-oriented database developer with over 15 years of hands-on experience in data warehousing, database programming, and business intelligence.
With a strong track record of innovation and achievement, he is fluent in all aspects of database development and has implemented multiple data warehouses and database solutions for companies in various industries.
He incorporates strong organizational skills and a focus on details to implement complex changes, build creative solutions, and provide customer-centric support.
His specialties include database design/programming, process management and quality control, reporting, master data management/customer data integration.
ABOUT US
Mission
ADR Techworks helps organizations execute, evaluate and optimize their marketing efforts to deliver customized, highly-targeted and profitable solutions through data-driven analytics, technology and a consultative approach.
Our goal is to provide our clients with a sustainable competitive advantage through the extensive and masterful use of data and technology to optimize their marketing programs.
APPROACH
ADR believes in a unique and customized consulting experience for each and every client.
We are staunch partners to each of our clients, and we strive to fully understand their distinct offerings, competencies, goals, and positioning in the marketplace. We approach each client as a clean-slate, and then leverage our decades of experience and know-how to optimally address client issues and objectives. ADR Techworks delivers custom solutions that are tailored to each client’s industry, culture, and one-of-a-kind challenges.
Amby Rufino
FOUNDER AND CEO
Amby is a seasoned marketing executive with decades of consulting experience in information technology, analytics, and direct marketing for Fortune 500 clients. His responsibilities include the development of innovative data solutions and the day-to-day management of large-scale online and offline marketing programs, with particular expertise in analytics, optimization and marketing strategy.
Clients rely on Amby and ADR to deliver complete database technology solutions, including data development and sourcing, test design, campaign selection and strategy, campaign execution, results attribution and measurement, analysis and predictive modeling. Amby works closely with his clients to deliver customized, highly successful multi-channel marketing technology solutions, including direct mail, display, email, and addressable TV.